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Document Title	Authors	Year	Citations (Scopus)
Employee Burnout, “Involution” and “Lying Flat”: A Double-Edged Sword for Anji's Hospitality Industry	Chengxiang Ma, Chenglin Gao, Konrawan Rattanaburi, Suchita Manajit	2025	2
The mandarin advantage: How Thai university students are facilitating cross-border E-commerce for Chinese tourists in Thailand’s post-COVID recovering hospitality sector	Chengxiang Ma, Chenglin Gao, Darunee Bunkrong	2025	1
Burned out parents, educated kids? Navigating "Juan" culture: Decision-making-process and education in Thailand	Chengxiang Ma, Chenglin Gao, Konrawan Rattanaburi	2025	2
From Learning Aid to Learning Escape: The Commodification of AI-Powered Educational Technologies and Their Impact on Chinese International Students' Cognitive and Ethical Development	Chengxiang Ma, Chenglin Gao, Zhaoxu Yang	2025	0
Challenges and Opportunities for Chinese Parents Sending Their Children to Study in Thailand - With the Goal of Quality Education, Focusing on the Interdisciplinary Approaches of Music Education and Impact on Students' Overall Learning Ability and Cognitive Level	Chengxiang Ma, Chenglin Gao, Tianyi Wu, Yiwei Hu	2024	0
Exploring the Potential Synergy Between Disruptive Technology and Historical/Cultural Heritage in Thailand's Tourism Industry for Achieving Sustainable Development in the Future	Chengxiang Ma, Thawit Somrak, Chenglin Gao, Suchita Manajit	2024	18

3 Research Project Export

1) Project Developing a Globally Benchmarking Training & Development System and the Club Med Gentle Trainer Academy for Greater China

การพัฒนาระบบฝึกอบรมและพัฒนาบุคลากรเทียบเคียงมาตรฐานสากลและการจัดตั้ง Club Med Gentle Trainer Academy สำหรับ Greater China

Project Leader: Asst.Prof.Dr. Chengxiang Ma (ผศ.ดร.เฉินเฉียง หม่า)

Researchers:

Department: School of Accountancy and Finance (สำนักวิชาการบัญชีและการเงิน)

Funding Agency Type: ทุนภายนอก

Duration: 29/12/2025 - 31/05/2026

Status: In process (อยู่ระหว่างดำเนินการ)

2) Audience Perception and Engagement with Sustainable E-Commerce Campaigns on Social Media Platforms

Project Leader: Asst.Prof.Dr. Chengxiang Ma (ผศ.ดร.เฉินเฉียง หม่า)

Researchers: Asst.Prof.Dr. Suchita Manajit (ผศ.ดร.สุชิตา มานะจิตต์)

Department: Walailak University International College (วิทยาลัยนานาชาติ)

Funding Agency Type: ทุนภายในสถาบัน

Duration: 28/02/2025 - 27/02/2026

Status: In process (อยู่ระหว่างดำเนินการ)

3) Unlocking New Horizons: Exploring Challenges and Opportunities in Chinese Parents Decision to Educate Their Children in Thailand under the Influence of the Juan Culture in China to Promote Sustainable Development Goal 4: Quality Education

Project Leader: Asst.Prof.Dr. Chengxiang Ma (ผศ.ดร.เฉินเฉียง หม่า)

Researchers:

Department: Walailak University International College (วิทยาลัยนานาชาติ)

Funding Agency Type: ทุนภายในสถาบัน

Duration: 21/12/2023 - 20/12/2024

Status: Published (เผยแพร่โครงการแล้ว)

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Biography

Dr. Chengxiang Ma is a distinguished figure in the field of business administration, recognized for his expertise in sustainable business model development research. With a passion for creating positive impact, Dr. Ma has dedicated his career to advancing the understanding and implementation of sustainable practices within the business realm. His extensive contributions span a wide range of topics, including the United Nations' Sustainable Development Goals (SDGs), social businesses, and sustainable tourism.

Education

Degree: ปริญญาตรี

Major: วิศวกรรมศาสตรบัณฑิต

Institution: มหาวิทยาลัยธรรมศาสตร์

Country: ไทย

Year of study: 2551-2555

Degree: ปริญญาโท

Major: บริหารธุรกิจมหาบัณฑิต

Institution: Glion Institute of Higher Education

Country: สวิสเซอร์แลนด์

Year of study: 2557-2558

Degree: ปริญญาเอก

Major: บริหารธุรกิจดุษฏีบัณฑิต

Institution: Asian Institute of Technology

Country: ไทย

Year of study: 2562 - 2566

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